Business, Consulting, Finance, & Marketing
Advertising
In broad terms, an advertising agency is a marketing consultant. It helps the client, for example, a consumer goods manufacturer such as Nike or a service provider such as Charles Schwab, with all aspects of marketing their product or service, from strategy and concept through execution. Strategy involves helping the client make high-level business decisions, such as determining which new products to develop, or how to brand or define itself to the world.
Business and Operations
Business is a large sector of the global economy in which goods or services are exchanged, generally, for money and profits. Businesses need customers who purchase their goods or services. Additionally, businesses require some form of investment.
Consulting
The word consulting encompasses a wide range of industries and professional job opportunities. To put it simply, a consultant provides “external advice for organizations that require specialist experience or an objective outside perspective on their business.” There are many different types of consulting that can be explored, including management, strategy, economics, healthcare, human resources, and technology. Likewise, there are endless opportunities in all types of industries that use consultants: from education to healthcare to the public sector, consulting can provide many opportunities for you to explore different industries or even just a specific field.
Finance, Accounting, and Insurance
A career in Finance can mean many different things, depending on what type of work you’re interested in or what specific subsect you want to explore. Within Finance, you can work in the financial department of an organization (governmental, nonprofit or for-profit) or you can work at a company that provides financial services to individuals, groups, institutions and/or organizations.
Management and Human Resources
Management refers to the organization, oversight and coordination of people and activities in a business or organization so that it meets it objectives or vision. Management broadly encompasses creating corporate policy and strategy, and setting objectives, and then organizing, planning, controlling and guiding an organization’s people and resources in the achievement of these objectives or vision. Human Resources is the part of a business that relates to employees, including recruiting, orientation of employees, overseeing benefits, training, and more.
Management Consulted
Career Education is excited to announce the continuation of a partnership with Management Consulted! Management Consulted is the world’s leading resource for consulting and case interview prep. We have provided you with access to MC’s entire library of resources – 500+ cases, 8 video courses, and 10K case drills. In these resources, you will learn the ins and outs of mental math, case and fit interviews,
Market Research and Development
Market researchers work to understand what drives people to buy Cheerios, Chevrolets, and chimichangas.
Marketing
Advertising and marketing are terms that tend to be synonymous in the minds of many, and rightfully so; the two functions are complementary and intertwined. In the simplest terms, marketers determine packaging, pricing, and promotion strategy (marketing campaign) for current and new products, keeping the brand, or the image the company is trying to convey with their products, in mind. Advertisers carry out the product promotion through development and strategic placement of memorable and persuasive advertisements, both subtle and overt, to get the message out to the target market.
