Marketing
Advertising and marketing are terms that tend to be synonymous in the minds of many, and rightfully so; the two functions are complementary and intertwined. In the simplest terms, marketers determine packaging, pricing, and promotion strategy (marketing campaign) for current and new products, keeping the brand, or the image the company is trying to convey with their products, in mind. Advertisers carry out the product promotion through development and strategic placement of memorable and persuasive advertisements, both subtle and overt, to get the message out to the target market.
Here is a video that breaks down the differences between marketing, public relations, and advertising!
Careers
Advertising and marketing functions take place at all types of businesses, from large corporations and manufacturing firms to small service-oriented businesses. Additionally, companies and organizations may outsource some or all of their marketing and advertising functions to agencies. Advertising and marketing are not limited to for-profit organizations, but are also necessities at non-profit organizations as well. Museums, health care organizations, universities, government agencies and other non-profits all advertise and market their programs and services. (Source)
Check out this “5 Trending Marketing Jobs for Beginners” Infographic.
MoneyGeek Marketing Careers
Paladin is a recruiting agency for marketing, creative, communications and digital fields. See their “job descriptions” page for a useful summary of the kinds of positions in these fields.
Resources and Job Boards
- ClickZ is a robust on-line resource of interactive marketing news, information, commentary, advice, opinion, research, and reference. They share expert, exclusive, and in-depth coverage from search to social and technology to trends.
- Digiday is a leading modern media publication and events company, a daily must-read among influencers interested in the bleeding edge of media and marketing.
- American Marketing Association job board
- Media Bistro
- Careers in Marketing.com
