Dawn Wells Nadeau '95 is a serial entrepreneur and branding expert who has worked in large global companies and small start-ups that got big. She has extensive experience in new product development, branding, and marketing. Her background includes executive roles at Goldman Sachs, FORTUNE and Fast Company magazines, as well as founding several successful companies of her own, including a 2014 TIME Magazine Best Invention winner. She now runs her own branding company, TwoCents Riot, which focuses on company and product naming and start-up consulting.