He previously was the founding editor of BuzzFeed Canada, and was also the founder of Emergent.info, a rumor tracking project that was developed as part a fellowship with the Tow Center for Digital Journalism at Columbia University. in 2010, Craig was part of the team that launched OpenFile, an online news startup the delivered community-driven reporting in six Canadian cities.
He is a the former managing editor of PBS MediaShift and has been a columnist for The Globe And Mail, Toronto Star, and Columbia Journalism Review. From 2004 to 2015 he wrote Regret The Error, a blog about media accuracy and corrections, which became part of the Poynter Institute for Media Studies.
His journalism and books have been honored by the Mirror Awards, U.S. National Press Club, National Magazine Awards, Canadian Online Publishing Awards, and Crime Writers of Canada.